A real oddball of a film from an oddball of a film director Michel Gondry. The film is really a time capsule of a different world. Danny Gover owns a VHS tape rental store in Passaic, New Jersey. He employs rapper Mos Def and Jack Black as employees. One night Jack Black gets struck by lighting which causes his body to become magnetized. He walks into the video store and erases all of the VHS tapes.
Now he and Mos Def have to rerecord the tapes by re staging the erased films with somekind of a film process they call "sweded." Essentially they reenact the films Black erased using goofy costumes and sets and rent the films to the store's customers. Unsurprisingly they become a big hit with Black becoming the star of the sweded films. Throw in a tribute to jazz pianist "Fats" Waller for some reason and you have the the makings of a very strange film.
The director Michel Gondry has certainly not played it safe with his career and this is hardly the kind of film that gets you more offers to direct in Hollywood. The very strangeness of the film kept me watching. The recreations of films such as Ghostbusters, Driving Miss Daisy and Rush Hour 2 are funny.
The cast seems to be having a good time. Written by Michel Gondry. The running time is 98 minutes.
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